The greatest thanks to the Whāingaroa Raglan, and wider Waikato and Bay of Plenty communities for the warm embrace of our company in its earliest stages. We have become so busy so quickly and I am eternally grateful for your trust in us. As our team grows we wanted to share a piece in our favourite paper, THIS ONE, about what we do at FOHBOH and how we can help you.
FOHBOH (pronounced foh – boh) is an acronym for Front of House Back of House. Terms borrowed from one of my previous lives in hospitality. In business the FOH (Front of House) and the BOH (Back of House) positions can describe personality types and behaviours. At FOHBOH we celebrate the marrying of these two ‘types’ so that our clients don’t need to outsource to multiple agencies, or because maybe there are ‘a few things in this basket’ and ‘a few things in that basket’ that need to be achieved to elevate a business, project or idea.
Our FOHBOH team specialises in Research and Campaigns; we use academic research skills, marry them with a project management approach (Agile), added with our experience directing, leading, and working across creative arts and media to deliver a fun and engaged approach to Campaigns.
What does this really MEAN?
Let’s say you want to sell more chicken food from your chicken food business. We start with research (often local, national and international), and then we suggest multiple options for targeted campaigns with different associated budgets. We offer content creation, press releases, video shoots, podcasts, articles, long form writing, broad PR, and management. All the while this forward-facing activity is informed by the primary stages of research, and the subsequent data analysis throughout the project stages.
As our company grows I will keep you updated with the highs and lows of business, and feel free to observe a mother-in-business go through the growth stages. I promised my friends I would be honest about the process so that I can be a genuine guide, especially for other women who are keen to step from Sole Trader into a Company structure.
Am I brave? Yeah.
Am I crazy? Most likely.
Am I happy and having a huge amount of fun? Absolutely!!
We have a motto: If it’s not fun, it’s not FOHBOH.
Thanks for reading my brain fart, see you at the bakery; hot chips and gravy with my small tribe of children is always my happy place…
Katie Lowes, Director FOHBOH
W: www.fohboh.online
IG: @fohboh.online
